If the Shu fits

Best known as a skincare brand with a distinctly female focus, Shu Uemara is stepping into both haircare and unisex appeal with the Clay Definer Rough Moulding Pomade, $46. The key ingredient here is kaolin powder, a version of clay that is softer than an English cricket team without its contingent of South Africans. What is you get is a carefully orchestrated balance between pliability, texture and all-day hold. A smart option if tousled is your thing, but remember you only need a dollop the size of a 10 cent coin and it's always a good idea to rub the product between your hands to emulsify it for better distribution on the hair. 

Shu Uemura AOF Clay Definer.jpg
Posted on July 1, 2013 .